I cannot emphasize enough how important Good Graphic Design is. Many designs students I have want to skip the boring graphic design part...

To create a distinct UI – You must have very distinct elements.  It is very easy to use a logo from one of the many logo maker programs or import a semi-customized lower third into your videos.  The problem that you can have is that eventually, you will see your non-custom Design everywhere. 

 This is where designers end up having to change their entire brand strategies, because they downloaded their logo or other markings from Envato Elements. These designers took a quick and easy path, now their Marketing looks like their competitor’s marketing.  

There’s nothing wrong with going to places like Envato Elements for creative inspiration and design ideas. However, when you learn to create your truly custom video elements, you can create UI designs that are as timeless and classic as a Balenciaga dress from the 1950s. 

Many brand elements that I have created for my clients are unique and hand-designed to their specific tastes and personal marketing strategies.  Since I have taken the time to learn good graphic design I can create unique one-of-a-kind elements.  These custom elements help my client’s brand to be fresh for many years.  

Please don’t forget, every successful video production, web design, or any other form of UI experience must begin with good graphic design!

© 2024 Elizabeth Hendally

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